Virtueel Platform presents videos of the cream of the crop of Dutch e-culture talent, the Hot100 2008. These talents will also meet at the Hot100 meeting at PICNIC '08.

This second interview features Sarah van Hecken, experience brander. She was one of the first students of the minor Experience Branding (part of Communication & Multimedia Design of Hogeschool Rotterdam), wherein digital mediaproducts are envisaged as part of a consumer's meaningful  brand experience. Currently, she works at IN10 Communication. Created by Marloes Veldhuizen.